With sustainability and product integrity always at the forefront
Our Founder
Aermeda was founded in Otago, New Zealand by health practitioner and academic researcher Dr Jules Lawrence. Her vision was to deliver sustainable luxury products using natural formulations that are better for our skin, better for the planet, whilst promoting a circular system to reduce waste.
The transition from a career in medical research and academia to owning her own creative business did not follow any conventional business model.
In 2015 Jules undertook a solo hike taking over 5 months and spanning 4250km from Mexico to Canada along the Pacific Crest Trail. Though the new business concept was yet to fully emerge, the seed was planted for creating something that embodied the things she was grateful for along the journey; the closeness to nature, the concept of simplicity, the art of taking things slowly and the act of carving out time to reconnect with yourself and others.
The meaning of the name Aermeda (Air-me-da)
Aermeda is a nod to our founder’s Celtic roots. It is a modern version of Airmid, a Celtic Goddess of the Growing Greens of life, of Herbal Healing and Herbal Lore.
The name Aermeda reflects the company’s guiding principles in blending modern ideas around ethical and natural products that are good for us and our planet with the traditional craft of soap making.
Inspired by science and nature bringing luxury into the everyday.
Made with intention
The Aermeda philosophy is based on the simple concept that nature’s creations are best for our body. Creating time for self-care is a fundamental part of our well-being; enabling us to re-group both our mind and body. What better times to do this than during our daily routines?
All Aermeda hand crafted soaps, oils and balms are formulated to make you and your skin feel indulged. Our beautifully distinct range of aromas are created by blending essential oils to produce balanced subtle fragrances which evoke an emotive and evocative experience.
Produced in small artisan batches, each unique Aermeda product has been thoughtfully conceived to have its own distinct purpose, enriching your self-care rituals – be it a perfect start to the day or a relaxing deep cleanse.
Responding to a growing problem
Blending time-honoured practices, the highest quality natural ingredients and conscious craftsmanship that deeply respects the environment, Aermeda offer luxury products that are environmentally sound from the conception through to the ingredients, production method and packaging.
Aermeda has made a commitment to adopt a method of ‘closed loop’ to ensure all our waste and packaging is either reused, repurposed or recycled.
Aermeda’s conscious journey
We are transparent in sharing the ingredients we use in our products, our packaging and how you can reuse, recycle or compost every component.
If possible, we look to support our community of small-scale local producers in all areas of our production. Our printing & packaging are made on the Otago Peninsula while our soap contains milk contributed by our own small dairy goat herd and our free range chickens their eggs.
We use the highest quality, plant-based ingredients and therapeutic grade botanical essential oils in all of our products that will be beneficial to your skin and considerate to our planet.